Services
Three disciplines. Engineered as one
Run Amok is a Brand & Product Marketing Studio. I help founder-led B2B SaaS and technology companies define why their product matters, build a brand people remember, and turn both into pipeline.
Product marketing sits in the middle because everything else depends on it. Get the story right and the brand has something true to say. Growth has something worth scaling.
Brand
The first armA brand cast, not decorated.
Identity, voice, and visual systems built on strategy, so every touchpoint says the same thing on purpose.
- The Brand Spectrum Audit™
- Identity & creative direction
- Verbal + visual systems
Product Marketing
The spineDefine why it matters. Then prove it.
Positioning, messaging, and launch work that gives buyers a reason to choose you and gives sales a story it can win with.
- Positioning & Messaging Sprint
- Sprint+ launch support
- Sales Enablement Build
Growth
The second armThe engine behind the story.
Demand systems and senior leadership that turn a sharp story into signal, pipeline, and revenue you can measure.
- Demand engine design
- Fractional CMO leadership
- Revenue architecture
Most marketing help stops at the lead. Most branding stops at the logo.Product marketing is where the two finally meet.
Four ways in
You hire senior leadership, not a junior team.
Ongoing leadership or a fixed-scope build, depending on who owns direction.
| Way in | Who owns direction | Shape | Timeline |
|---|---|---|---|
| Fractional Leadership | I do | I own the growth function | Monthly, three-month minimum |
| Strategy Sprint | I do, for one problem | One high-impact problem, solved | 4–6 weeks |
| Execution Partnership | You do | Senior capacity on your plan | Ongoing |
| Project Engagements | Set in the scope | One defined deliverable | 2–4 weeks |
Fractional Leadership
I own the growth function, ongoingA fractional CMO in the seat. You get senior ownership of strategy, the team, and the numbers without a full-time executive hire.
Growth Accelerator
DeepestFull ownership of your marketing architecture: board reporting, hiring and restructuring guidance, and oversight across every channel.
Embedded Leadership
Hands-onStrategy plus hands-on oversight of paid, email, and go-to-market campaigns, with direct management of your marketers or contractors.
Strategic Advisory
AdvisoryA senior roadmap, a weekly executive check-in, KPI reviews, and guidance for your team and vendors.
Strategy Sprint
One high-impact problem, fixed timelineFor the moment when one thing has to be right: a raise, a launch, a repositioning. Fixed scope, fixed end date.
Positioning & Messaging Sprint
Product marketingYour ICP, value proposition, competitive messaging matrix, core narrative, launch channel strategy, and the KPIs to track it. Built for founders about to fundraise or launch.
Sprint+ Launch Support
Product marketingEverything in the Sprint, plus the full messaging system, a go-to-market launch plan, and 30 days of post-launch calibration.
Execution Partnership
You set direction, I add senior capacityYou already have a marketing leader and a plan. I join as senior hands, building the work your team doesn't have the time or depth for.
Senior product marketing capacity
Product marketingMessaging, launch assets, sales enablement, and product narratives, built to your roadmap and handed to your team ready to use.
Brand and creative production
BrandCopy, creative direction, and design across web, decks, and campaigns, held to your brand standards.
Growth systems support
GrowthFunnel, nurture, and reporting builds that make your team's plan measurable, with specialists directed where the work needs them.
Project Engagements
Defined scope, defined end dateOne deliverable, fully owned. Many clients start here.
The Brand Spectrum Audit™
BrandA scored, seven-wavelength diagnostic of your positioning, funnel, channels, automation, and data. You get the scores and a prioritized growth roadmap.Where most engagements start.
Sales Enablement Build
Product marketingBattlecards, pitch narrative and deck, competitive positioning, and objection handling your team will actually use on calls.
Campaign & Demand Engine Blueprint
GrowthFull-funnel design across paid and inbound: nurture pathways, messaging frameworks, and tracking architecture, ready for your operators to run.
What I build. What I route.
Built in-house
- Strategy, positioning, and messaging
- Creative direction and copywriting
- Design and asset production
Routed to specialists, under my direction
- Paid ads management
- SEO execution
- Development
The architect doesn't also pour the concrete. I design the system; your in-house specialist or a vetted partner runs the channels, and I keep them pointed at the plan.
Straight answers.
What does a Brand & Product Marketing Studio do?
It connects three things most companies buy separately: product marketing (positioning, messaging, launches, enablement), brand (identity and voice), and growth (demand and revenue systems). Product marketing is the thread that makes the other two work.
Who is Run Amok for?
Founder-led and growth-stage B2B SaaS and technology companies, especially those with lean marketing teams, those between marketing leaders, and those entering a new stage of growth. DTC growth brands too.
Is it just you?
Yes, by design. Run Amok is small and founder-led. You work directly with me, Desirée Hodge, from kickoff to handoff, with no account managers in between.
Do you run paid ads, SEO, or development?
I design the strategy and the system for all three, then direct your in-house specialist or a vetted partner who runs them day to day.
How long are engagements?
Sprints and projects run two to six weeks with a fixed scope. Fractional Leadership is monthly, with a three-month minimum, and Execution Partnerships are ongoing.
