expertise

Expertise

Specific beats superlative

Run Amok is a Brand & Product Marketing Studio. Positioning, messaging, and go-to-market for products that deserve a better story, built by someone who has shipped it in-house and has the numbers to show for it.

Product marketing is the spine. Brand and growth are where it shows up in revenue. Here's the work behind each, with the receipts.

Product marketing

The spine

Positioning & messaging

Category, segment, persona

One load-bearing sentence about why you win, then the messaging architecture that carries it across every product, segment, and persona, from the CFO to the analyst.Created the "Modeling Intelligence" category, anchored to what buyers already knew about BI. Synario, in-house.

New categorynamed and launched

Pricing & packaging

Tiers, fees, value narrative

Pricing is positioning with a dollar sign. Packages built around how customers actually get value, plus the onboarding and support streams most teams leave on the table.Co-led with the CEO. Employee Cycle, in-house.

2.7xACV, $7.5K to $20K

Launch & go-to-market

Audience, message, channel, measure

Launch plans set before launch day, and a win/loss loop that sends what the market says back into the roadmap and the story.Employee Cycle, in-house.

~$1MARR from near zero

Sales enablement

Toolkits, talk tracks, proof

Enablement is a product with users, not a folder of decks. Talk tracks, objection handling, demo scripts, and a proof library written in the seller's words, with what reps ignore cut every week.Employee Cycle, in-house.

+50%qualified leads from the playbook

Brand

The first arm

Rebrand & repositioning

Strategy, identity, voice

A brand cast, not decorated. New name, identity, and verbal system, built as a revenue system from day one.Whitebirch to Synario, led end to end.

528%marketing ROI, plus 74% inbound growth

Verbal & visual systems

Voice, lexicon, creative direction

Voice rules, a lexicon, never-say lists, and a visual world, documented so anyone on your team (or an AI) can stay on brand without asking.

7wavelengths, scored with the Brand Spectrum™

Growth

The second arm

Partner-led growth

Ecosystem, co-marketing, channel

Turned a partner's 300+ customer success reps into a sales force: mapped, scored, enabled with co-branded kits, and forecast.Employee Cycle × UKG. The primary pipeline source.

500–1Kleads a year, ~40% to demo

AI-powered GTM systems

Insight, ops, reporting

Analysis on autopilot, judgment stays human. Webinar, CRM, and engagement data turned into tiered action plans and personalized follow-up, with HubSpot rebuilt so the dashboards answer real questions.

3people running a larger team's output

Revenue forecasting

Models, levers, board reporting

One GTM model with interactive levers, the kind a CEO actually runs decisions on, instead of a spreadsheet nobody trusts.

+50%pipeline growth

Each area maps to a way to work together. See services

Most rebrands are scoped as art projects.A rebrand that doesn't touch revenue is a redecoration.

Named methods. Not a mood board.

Every engagement runs on frameworks you can see, score, and keep using after the handoff.

The Brand Spectrum™

Diagnostic

Seven wavelengths. One signal.

Most companies engineer two channels, visual and verbal, and leave the rest to chance. This scores all seven and shows which ones are carrying revenue.

  • Scored audit
  • Discovery workshop
  • Prioritized roadmap

The Refraction Point™

Experience map

Buyers don't move in a straight line.

A nonlinear B2B framework that maps the moments where attention bends, then builds the site, content, and lifecycle around them.

  • Journey diagnostics
  • Website & lifecycle audits

Who it's for. Who it isn't.

Built for

  • Founder-led B2B SaaS and technology companies
  • DTC growth brands with a product worth a better story
  • Teams between marketing leaders
  • One- or two-person marketing teams entering a new stage

Not a fit

  • Companies looking for a large agency roster
  • Strategy decks with no one planning to build them
  • Channel management on its own, without the strategy

Small is the feature. You work directly with the person who built the plan, from kickoff to handoff.

Straight answers.

Where do these results come from?

From in-house leadership roles at Synario and Employee Cycle, where I owned product marketing, brand, and growth. Run Amok brings the same work to founder-led teams.

What does product marketing actually cover?

Positioning, messaging, pricing and packaging, launches, and sales enablement. It decides why your product matters to the buyer, which is what brand and growth both depend on.

Do you only work with SaaS?

B2B SaaS and technology is the primary focus. DTC growth brands are the second, because the craft is the same: a clear story about why the product matters.

How do you use AI?

For research, analysis, reporting, and first drafts, so a lean team produces at a larger team's pace. Strategy and final judgment stay human.